John Davis – US

He’s the R&D Scientist of the Vortex Project, a project built by the Sea Shepherd Conservation Society. The Vortex Project is an unprecedented partnership campaign to clean the oceans of plastic debris and transform them into fashion. Into one of my favorites, denim jeans! It’s Denim Day 2014 today and I thought let’s take a look at some fashionable jean ideas.

He is also president of Marine Affairs Research and Education (MARE), an NGO dedicated to providing innovative services to coastal and marine resource managers worldwide.

In February 2014 he spoke at an event at New York’s American Museum of Natural History to announce ‘RAW for the Oceans’, a long-term collaboration between Bionic Yarn and G-Star turning ocean plastic into Denim, curated by Pharrell Williams. He’s been rubbing elbows with some of these stars that were brought in to highlight this amazing project, like Bionic’s Creative Director Pharrell Williams. At the museum, John Davis emphasized the importance of saving the oceans before marine animal life no longer exists.

The project’s main challenge lies in researching the technology required to remove the plastic from the ocean so that Bionic Yarn can convert it into yarn. The first brand to join the initiative is the Dutch Jeans company G-Star RAW. The Dutch Jeans company collaborated with Bionic Creative Director Pharrell Williams to develop the denim collection ‘RAW for the Oceans.’

Stepping up to meet that challenge, John Davis along with other scientists provided the first public guidance on the array of challenges in cleaning up plastic litter from oceans successfully. It is distributed by MarineDebris.Info which is the global knowledge-sharing community for marine debris management and research.

RAW for the Oceans” will be available in stores summer 2014.

Thanks John Davis for working out a way to turn a problem into a solution with a team that is ready to make sitting on plastic fashionable. There’s a Ukrainian proverb, “He who licks knives will soon cut his tongue.” I see the knives as the number of plastics that were created given that a throwaway society has had so many opportunities to stop playing with these knives. If you’ve ever cut your tongue, it really hurts and bleeds profusely. I’d rather save my tongue for licking my lips and savor that sensation. So much more savory.

Sources: LinkedIn, Marine Affairs Research and Education, ParleyTV, Eluxe Magazine, bbook.com, Multihop.tv, MarineDebris.info



3 thoughts on “Fashion

  1. Any debris removed from the ocean has to be good, to make something useful out of it is amazing, clever people.

    Posted by Romola Newport | April 23, 2014, 1:22 pm
  2. Take a bow. What an innovator!! It’s almost mid 2014. Are there certain stores that these can be ordered from?

    Posted by Patt Tashjian | May 17, 2014, 4:34 am
  3. They are supposed to be available in August 2014 online and in select stores. http://www.g-star.com/rawfortheoceans

    Posted by ourgreenchallengesantarosa | May 19, 2014, 3:04 pm

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